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In these times of social distancing, open houses are not a feasible option for real estate agents. Even with people wearing face masks and maintaining a safe distance from one another, in person showings present too many risks at this time. However, real estate agents have the luxury of shared video platforms like Zoom and FaceTime as a way to show home listings to potential buyers. Although they were already in use before the COVID-19 outbreak, they have increased in popularity in the last several weeks. A guided walk through using a shared video platform allows a buyer to see a home in its entirety from behind a screen. People are still looking to purchase homes during this pandemic so real estate agents are having to adjust from traditional operations to promote safety. Although there is a slight learning curve for some agents, virtual showings have been well-received overall. 

Video creates a sense of community

Real estate agents are able to demonstrate their commitment to their clients by the usage of video platforms at this time. By getting everyone on the video together underlines that we are all in this together as we work together through this crisis to solve problems. 

Note: At least one of the agents should be on the video to control the conversation if either party becomes overly communicative. 

Tips for virtual showings

Tip 1: Remember to always act professional and dress as if you are in an in person showing.

Tip 2: Record the showing for future reference and to show other buyers.

Tip 3: Plan out your route beforehand and ensure there is ample lighting.

Benefits of virtual showings

Benefit 1: People will be viewing homes in this manner in the future (especially on the first showing). You can get a jump start on this new method now to get ahead of the curve. 

Benefit 2: For many buyers, this will be the first time they used a video platform as a means to buy a home. They will remember this and share their positive experience working with you with their friends and family members. 

Benefit 3: When done well, having the sellers involved and engaged with virtual showings can work wonders toward creating a bond that increases the value of the home.

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